What This Calculator Does
Evaluate venture unit economics, LTV:CAC multiplier ratio, and CAC payback duration.
How to Use This Calculator?
- Enter Customer Lifetime Value (LTV).
- Enter Customer Acquisition Cost (CAC).
- Enter Monthly ARPU.
Formula & Calculation Logic
LTV:CAC Ratio = LTV / CAC | Payback Months = CAC / (ARPU * Gross Margin %)
Worked Example & Walkthrough
$2,400 LTV vs $600 CAC => LTV:CAC Ratio = 4.0x (Optimal Unit Economics).
In-Depth Comprehensive Guide
### LTV:CAC Benchmarks
A ratio of 3.0x or higher indicates sustainable venture unit economics.
Frequently Asked Questions (FAQ)
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